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BRUCE HENDRICKS:
“Every generation is looking for something that defines them. People become fascinated by the events, or the music, or the films, that speak to them. I think that this generation identifies with action sports. In time, we’re going to look back at (these athletes) and say they were the pioneers of action sports. I feel privileged that we have the opportunity to capture them now.”
ART REPOLA:
“The cameras are huge – some of them take two people to carry, and add to that the size of film, the magazines, the cranes, an incredible amount of daily planning was required to minimize the moves of the cumbersome equipment.”
BRUCE HENDRICKS:
“The real story comes about through the eyes of the athletes. It’s one thing to show great tricks and stunts, but we wanted it to become more than just a highlight reel.”
BOB BURNQUIST (Skateboarder):
“We’re constantly scrounging up money to buy cameras so we can capture what we do. It’s just amazing to be able to perform with all these gadgets and technological advances.”
TRAVIS PASTRANA (Moto X):
“Anything on a sixty by eighty foot screen is going to be larger than life, but (the movie) also is behind the scenes, more personal, in-depth.”
BRUCE HENDRICKS:
“We chose the athletes based on the history of the sport and their personal stories. It doesn’t necessarily have to be those who are in the run for the gold. There are great stories in those who just compete for the love of the sport.”
TRAVIS PASTRANA:
“The greatest part about any extreme sport is that all the athletes are ‘touchable.’ Since it’s really still developing as a sport, we can talk to fans, unlike baseball or something, where they’ll just kind of wave and go back into the locker room.”
BOB BURNQUIST:
“It’s our chance to show our life. This is what we do, what we breathe.”
BRUCE HENDRICKS:
“The amount of athleticism, artistry and expression that the athletes of action sports have is extraordinary. It’s remarkable, and if you’ve never seen it before, you need to see it in large format, because you will be hooked as a fan forever.”
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THE CONCEPT:
